As we wind down 2023, it looks like we are getting a nice little holiday gift from the Sitecore Content Hub ONE product team. They just announced the long-awaited introduction of GenAI features into the product! Let’s crack this open and see what’s inside.

What’s included

Text fields (short, long, and rich text) now have a new GenAI button that will prompt you to generate new text content or improve existing content.

Here is an example of it for an existing headline short text field. Since there’s existing content it offers to adjust or improve the content through pre-defined prompt templates:

Here’s an example with a rich text field for an article’s body content with no existing content. It can help generate content about a topic:

This is a great start to introducing GenAI into content production, and its especially important in the context of a pureplay CMS like Content Hub ONE, since the primary use is to manage pure content, agnostic of how it will be presented and consumed.

If you want to see a preview of these features in a live demo recording you can watch the clip below from SUGCON NA back in October 2023:

What’s possibly coming in the future

The product managers of Content Hub ONE, Ezgi and Hande, mentioned at SUGCON NA earlier this year that a few other GenAI enhancements may be coming in the future:

Control the pre-defined prompts themselves inside Content Hub ONE. This will give organizations even more control over how they intend to use GenAI to generate content, possibly creating additional prompts they need for their specific business. The product team at Sitecore is still testing this capability and considering if they want to provide this level of control to customers.

Use GenAI to create a content model based on a description of the type of content you are trying to model, for example, a food recipe. This is a feature that some other market-leading headless CMS’s have today and I’m not surprised as a possible use case. It will help with the burden of trying to design a well-defined content model and will take advantage of the GenAI language model training data out there to design a good starting place for new content models. Again, this is not guaranteed as a future feature but it is being considered by the product team.

Stay tuned for more enhancements to the SaaS portfolio

If you are not already aware, please keep an eye on the Sitecore Changelog – available in both an elegant web app or via RSS. The Changelog provides updated features, enhancements, and fixes to products across the SaaS suite and is a great place to keep up with your favorite products. It’s also powered by Content Hub ONE