Perficient’s Principal of Unified Commerce Justin Racine was recently named one of CMSWire’s Contributors of the Year.

CMSWire is a leading community of CX professionals, whose goal is to advance its members via high-impact knowledge and quality content. The Contributor of the Year recognition is awarded to authors whose articles greatly resonated with the CMSWire community this year.

Justin brings a very personal and fun perspective to his columns covering ecommerce, customer-focused experiences, and branding strategy. He covered many topics in 2023, all of which can still guide companies as we head into 2024:

Emotions in Marketing: The Art of Anticipatory Customer Experience – Creating lifelong customers hinges on eliciting emotions, anticipation, and nostalgia, rather than relying on promotions or pricing strategies.
Watch, Pause and Shop: Product Placement in Streaming – The future of streaming services suggests a shift towards integrating product placement for direct purchase and personalization.
Brand Loyalty: Cars, Coffee & Exceptional CX – There are 3 strategies automakers can use to cultivate enthusiasts and turn them into brand advocates.
Did TikTok Just Change the Ecommerce Game? – Brands should be embracing social channels, influencers, and sponsored content as TikTok has, to keep growing in this evolving commerce landscape.
Embrace Multi-Sensory Customer Experience, Just Like Corona Does – By appealing to consumer senses and offering a multi-sensory approach, brands can shape the future of customer experiences.
Apple’s Vision Pro and Steve Jobs’ Legacy of Customer-Centric Innovation – Immersive technology is often seen as a transformative tool for various applications, but success is often determined by its reception and adoption by consumers.
Ice-T: A Legend Behind Gangster Rap and Customer Experience Innovation – Brands can learn from celebrities on ways to create exceptional customer experiences.
A 3-part series on AI’s Role in Digital and Retail Personalization

Part 1: The Big Picture –
Part 2: Changing Rules of Engagement – Learn how artificial intelligence (AI) fits into retail and digital personalization.
Part 3: Synchronicity for Exceptional Customer Experiences – Retail and digital can coexist and provide massive dividends for customer satisfaction and revenue.

Is Music the Ultimate Community Experience Connector? I’d Hit Play on That Track – Generating experience nostalgia can drive customer loyalty for brands.
Unhappy Customers Aren’t Always Right; Your Customer Data Says So – Customer data can give brands valuable insights to strategy, so be sure to do the research before implementing big changes.

Read more from Justin Racine on Perficient’s blog, and contact us to work with Justin and our team on your commerce strategy.