While entering a new and highly competitive pediatric market, our client needed to offer an excellent digital experience. The health system partnered with Perficient to build a frictionless and guided experience that patients and families both need and expect.

Providing a Truely Patient-centered Experience

First, we identified site KPIs, developed target personas, built a digital roadmap and audited site content. Then, we applied our strategic recommendations and data-driven insights to optimize the website experience, navigation, and content for each targeted persona by leading a full website redesign on the Optimizely platform. This new digital experience easily guides users to relevant content, and necessary actions.  

The fully reimagined site, successfully:

Differentiates the provider as a child- and patient-focused source of care
Offers a balance between clinical and pediatric content
Equips family members with information from a trusted digital source of truth
Creates a clear path to online scheduling with a strong customer service approach
Eases confusion and frustration around tasks such as billing and insurance
Communicates additional available services of which patients may not be aware

READ THE FULL SUCCESS STORY: Opening a New Digital Front Door

End-to-end Digital Experience Expertise

Leveraging Perficient’s deep expertise in healthcare and Optimizely, we equipped this health system with a seamless, easy-to-use digital experience that differentiated them as patient-centered in a highly competitive new market.

Have questions? We help healthcare organizations navigate personalization in healthcare, and consumer experiences and digital marketing with end-to-end support. Contact us today, and let’s discuss your specific needs and goals.